News and Events For The Geneva BID!

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Join the Geneva BID and Fox Run Vineyards for the Garlic Festival Poster Reveal Party at the Dove Block!

Enjoy Fox Run Wine and the music of Moonflower while you get a first glimpse of 29th Annual Glorious Garlic Festival Commemorative Poster. Help us kick off the event in style, then enjoy First Friday in Geneva! Check out The Remakes at FLX Live and Smooth Groovy at the corner of Castle and Exchange St. Stay tuned for a complete list of events!

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Geneva BID & Visit Finger Lakes Launching Free Mobile-Exclusive Digital Pass

Will allow visitors and locals to check in at area businesses and redeem optional discounts in order to earn prizes and explore all that Downtown Geneva has to offer.

Geneva BID and Visit Finger Lakes is excited to announce that we will be launching a free mobile-exclusive digital pass that allows visitors and locals to check in at area businesses and redeem optional discounts in order to earn prizes and explore all that Downtown Geneva has to offer. This pass will be a key component in our marketing campaign and will promote Downtown Geneva, and provide a sommelier curated winery component to link wine tourism to our businesses.  We want your business to be a part of it!

Here are the top 5 things you need to know to get involved:

1. There is no cost to you to participate.
2. The pass is instantly delivered to a customer’s phone via text and email with no apps to download.
3. This pass is also gamified, which means customers can earn prizes as they engage with their community and check into more and more places. The Geneva BID will be selecting the “prizes” but if you would like to have your business sponsor a reward, let us know. 
4. You will have the opportunity to provide optional, additional deals or discounts for passholders as an incentive to visit your business and spend more money with you!
5. The redemption process is PIN based, which encourages passholder interaction with your staff. You will choose a PIN number for your businesses, which your staff will give to passholders in order for them to check in at your business. The deal or discount will be time stamped at the time of redemption.

We have partnered with the technology company Bandwango to launch this passport. Their team successfully helped Finger Lakes Visitors Connection launch two passports: Wine Tasting Passport (with Canandaigua Lake Wine Trail) and FLX Well-Being Passport (another gamified pass). You can sign up yourself to see how the technology works using the examples below:

• FLX Well-Being Passport
• Detroit Brew Trail
• Downtown Longmont Taco Trail
• Fairfield Loved by Locals Pass

Next Steps 

You will be receiving an onboarding email from the Geneva BID where you can easily add and update how your business will be presented on this mobile pass. The Geneva BID and Finger Lakes Visitors Connection representatives will be following up after you fill out the form to help answer any questions and provide redemption instructions for you to share with your staff. Please add [email protected] & [email protected] to your contact list to ensure that email communication does not get sent to your spam folder. Info must be received by Jul 7, 2023. 

We aim to launch this campaign by July 27, 2023! With your commitment and special offers, we can continue to make Geneva an exciting and inviting experience. 

Thank you!

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